
Table of Contents
What Is Social Network

Social networking uses internet-based social media sites to stay connected with family, friends, or colleagues, in 21st century everyone use internet everyone know social circle they use FACEBOOK, INSTAGRAM, YOUTUBE or many more. now social web is a bridge between sender or receiver and play a role like a middlemen which is very good according to today trend or needs. many businesses use social platform to promote their goods or services on internet. Read a importance of digital marketing tips and trick to grow your business.
Social networking uses internet-based social media platforms to connect with friends, family, or colleagues.
Some popular social networking sites include Facebook, Instagram, TikTok, WhatsApp, and X.
Marketers use social networking to increase brand recognition and encourage brand loyalty.
Popular platform
1. FACEBOOK

Created in 2004 by Mark Zuckerberg and owned by Meta Platforms, Facebook connects individuals, businesses, and organizations.2 Users can post updates, respond to others, and share photographs and links to online content. Users can chat live and upload and share videos. Users can communicate directly via Facebook Messenger. They can join groups with similar interests and be notified of friends’ activities and pages they elect to follow.
2. INSTAGRAM

Focuses on sharing visual media like photos and videos. It’s similar to Facebook in that users create a profile with a news feed. Posts can be shared publicly or with followers. Instagram has features such as Instagram Stories and Instagram Reels. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger and acquired by Meta in 2012.4 In 2024, Instagram had 2 billion users.
3. YOUTUBE

YouTube is a free video sharing website that makes it easy to watch online videos. You can also create or upload your own videos to on YouTube. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month
Worse Side Of Social Media
No doubt social networking made our life very easy we can talk to person who is far away from us we share information from one place to another within a second there is lots of benefit of having social media platforms. but did you know how social networking sites destroying your life? how your confidence goes down? worse side of social networking that people never even talk about.
1. Addiction or time wasting

Social networking channels is totally wastage of time and full of addiction because spending more time on media create more revenue to the company. according to the survey 57% U.S parents said their children not taking proper sleep and not more active in physical activity like playing sports outside and many things.
Fear of missing out (FOMO) is a major contributor to this addiction. The fear of missing something; since everybody is using it. You believe everyone is enjoying their life and you’re the one who’s missing all the fun.
2. Mental health issue
Due to excessive use of online platform people face problem likes anxiety, depression, and loneliness or at the end of the day they don’t have any friend circle or group of people to whom they can share inner feelings and this cause a serious mental health issue. the major problem of social networking is to do compare with other peoples life. for example; a user look so happy on social sites but in real no one know how happy is he but he look happy on social media which affect many user like how happy that man in real life and second user started to compare his personal life with other user. and we all know comparison kill the joy of success.
Cyberbullying and online harassment can can also impact on mental health of people.
3. Decreased Productivity

Due to excessive uses of social network it can reduce your productivity it may reduce your focus from work or studies. people may delay important tasks due to mindless scrolling which cause delay in work let’s clear with example when you post a picture to Instagram or Facebook. Once you see all the notifications for likes and positive comments popping up on your screen, you’ll subconsciously register it as a reward. But that’s not all, media platforms is full of mood-modifying experiences. or remember one thing social media is not reality.
4 Impact on work
What you post on social media can impact your career, either in the future or the present.
Here’s why…
It is now common for human resource departments to use social media to find out more information on potential candidates.
The discovery of inappropriate material and content posted by these candidates can lead companies to eliminate them from the selection process.
Therefore, if you have intimate or compromising photos that can be seen, delete them as soon as possible.
Possible posts and messages that give a bad impression of your opinions will also be taken into account..
5. Spread rumours
Influencer media platforms have huge audiences, daily millions of news circulate on internet some of news are real or some are fake news So we have difficulty in believing which news is right and which is wrong. before believing any news user must need to check the news source site.
The Australian Parliament says:
“Fake news is increasingly seen as a threat to political legitimacy, democratic institutions and social cohesion by governments around the world.”
It is very dangerous to publish unfounded, offensive comments that disqualify another person, because those comments can end up having legal repercussions.
6 Affecting self-image

Young adults and teenagers are learning about who they are and who they wish to be. Social environment can positively impact a person’s self-image. It is a space for varied representation and self-expression.
Social media or excessive social community, however, has a negative impact on some users. For instance, Instagram’s own study discovered that teen girls who use their platform have a worse self-image.
If a person already has a low self-esteem, time spent on social media can exacerbate the problem.
7. Employer Decision-Making Process
Employer decision-making processes usually involve a digital platform audit. This is to enable employers to confirm the information that is presented in resumes and cover letters, but it goes even further than that. Employers can search for proof of a candidate’s abilities, interests, and general character.
For example, favorable social media engagement, like participation in professional organizations or community service, can make a candidate more attractive. Conversely, undesirable or inapt content may serve as a deal-breaker. This habit of screening social sites profiles is increasingly prevalent, which makes it crucial for job applicants to take care of their online behavior.
With regards to the influence of social site networks on employment, it’s obvious that both employees and employers must tread carefully in this new world of cyberspace. For employees, this involves creating a good and professional image on the internet. For employers, this involves being ethical and just in their considerations, making sure they don’t discriminate based on what they find out about candidates through social channels.
Here i am going to mentioned some way which help you to avoid social media addiction :-
6 Simple way to avoid social media craving
While it is easy to fall into the trap of scrolling through social media platforms for hours on end, feeling the same pleasure associated with gambling or cocaine, in the end, many are left feeling unproductive and disconnected from the world around them. If you are in this category, this is for you, because here we’ll share some tips from our experts on how to break social media addiction.

1.Delegate Social network to Another Device

With the help of a separate device, it enables you to utilize social media platforms without having to worry about constantly checking notifications. Do make sure to cut access from annoying push notifications and messages that may be constantly sent to you. For instance, accessing social media only on your personal computer.
2.Reevaluate the Advantage
Thinking deeply to yourself, what exactly are you gaining from social media? Remember that there are always two sides of a coin, where there good, there has to be some bad too. Do take note of how social media is deliberately trying to engage more users which in turn can also have bad influences.
3.Know When to Plug Yourself In
Understanding social media usage and how it is a powerful tool for procrastination is an important concept to grasp in order to complete your tasks or any useful responsibilities at hand.
4.Block Your Application

Not all social media apps are needed every day and some mobile phones offer this phenomenal option of being able to ‘block’ other irrelevant applications that send constant notifications. By doing this you can take a break from social media and allow yourself to focus on things that are more demanding.
5.Self-Control
Practicing self-control is one of the most effective ways to overcome social media addiction. It may involve regulating the periods of social media use and your actions while you are engaged in it.
6. Spend more time with friend offline

The main important factor is your friends no matter how much friend you made online they never come at your bad time, because they are just your online friends so to avoid addiction of social media you need to expend more time with your offline friend it help you a lot to avoid the addiction of social media platforms. always remember a real friend always stay in your bad time so enjoy your life with real one not only reel one.
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